To establish the subject’s strengths, weaknesses, opportunities and threats.
TARGET GROUP: Anybody
TIME NEEDED: 10-15 min
Performing a SWOT analysis: starts by setting a goal and asking critical questions based on that goal. It is important to remember that this is a method of introspection, so questions such as “In what areas do I naturally excel?” and “Does any part of my education or training need improvement?”.
- Strengths; when looking at your strengths, remember not to consider only the strengths you’re currently exhibiting: all of your strong points count, even if you’re not using them.
- Weaknesses; establishing your weak points is an essential component of this method and helps you grow and set realistic goals for yourself.
- Opportunities; now that you’ve clarified your strong and weak spots, you can start looking at what kinds of opportunities are available and suits you.
- Threats; can range from external threats, such as bad relationships or internal threats, such as a lousy mentality or mindset. Anything that could be an obstacle on your path.
Determining the results
There are two popular methods to determine the results of your SWOT analysis: matching or turning negatives (weaknesses and threats) into positives (strengths and opportunities).
- Matching positives and negatives lead you to develop a course of action;
- Turning negatives into positives results in developing a skill set through education or finding a creative way to transform weakness into a strength.
LIST OF MATERIALS:
- SWOT Matrix