SWOT Assessment


To establish the subject’s strengths, weaknesses, opportunities and threats.



TIME NEEDED: 10-15 min

Performing a SWOT analysis: starts by setting a goal and asking critical questions based on that goal. It is important to remember that this is a method of introspection, so questions such as “In what areas do I naturally excel?” and “Does any part of my education or training need improvement?”.

  1. Strengths; when looking at your strengths, remember not to consider only the strengths you’re currently exhibiting: all of your strong points count, even if you’re not using them.
  2. Weaknesses; establishing your weak points is an essential component of this method and helps you grow and set realistic goals for yourself.
  3. Opportunities; now that you’ve clarified your strong and weak spots, you can start looking at what kinds of opportunities are available and suits you.
  4. Threats; can range from external threats, such as bad relationships or internal threats, such as a lousy mentality or mindset. Anything that could be an obstacle on your path.

Determining the results

There are two popular methods to determine the results of your SWOT analysis: matching or turning negatives (weaknesses and threats) into positives (strengths and opportunities).

  • Matching positives and negatives lead you to develop a course of action;
  • Turning negatives into positives results in developing a skill set through education or finding a creative way to transform weakness into a strength.


  • SWOT Matrix


Marci Martin
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